I cleaned my side of the closet this week. It took me less than an hour.
I credit the quick turnaround to a woman I stumbled across eight years ago thumbing through Insta. Having just moved to Brooklyn to a five-story building with (an often broken) elevator, nine months pregnant with my third child—I was feeling all sorts of chaos. My overwhelming drive to nest resulted in a total overhaul.
Beyond my strong desire to clear out the clutter, I needed help getting rid of my 20-something jeans staring down at me from the top shelf with extreme judgment and expectation.
I wanted to simplify my mornings, because getting three humans up, fed, and out, was a lot. Courtney Carver provided all the inspiration I needed. She was an ad exec, and had been diagnosed with multiple sclerosis—an autoimmune disease that attacks the person’s ability to send signals between the brain and body, which can result in vision and mobility loss, pain, tremors, and a host of other symptoms. It must have been terrifying.
And while I cannot know her experience, I know this: she made a change in her life that led to changing many other lives, mine included. A change that went beyond clearing out the closet.
Courtney looked for ways to reduce stress and simplify her day-to-day, and started with a system for dealing with getting dressed. She called it, Project 333.
The challenge: choose 33 pieces to wear for three months.
- The idea is to love every piece in your closet that all go together so there’s less thinking involved in getting ready.
- And more importantly, that buying less frees up time and money, which will free you.
People who’ve done 333 say it’s freed them to be more creative, with how they dress, yes! but also in their lives—giving more space to what really matters. That this way of thinking, when applied to all areas of your life, gives you JOMO—the joy of missing out. Letting go of all the "keeping up with" and the "have to's" creating much needed physical and emotional space to just be.
“We don’t need as much as we think we do to be happy,” Courtney said in an interview. It’s true and it’s a philosophy to which I aspire personally, and one the hōm market is centered around too.
It seems counterintuitive for a shop to embrace a less is more philosophy—but we do.
It’s important to us that the goods we carry become treasured objects, heirlooms, perhaps. That we’re part of a community of people supporting small-batch goods by artisans who craft conscientiously—who tread lightly on this earth. We intend to be part of a movement that creates a marketplace for conscious consumerism. It’s a goal, and likely, like my closet, sometimes we’ll hit the mark and other times we’ll be learning how to be, and do better.
My wardrobe, for instance, sits at 90 items—ish. I am a positive person, so it's little wonder I see my obvious 333 failings as a kind of win for me. The way I see it, my closet and I are works in progress—I’m gettin' okay with that.
Until next week, feed your JOMO and let me know how it goes—Sandra